Evelyn Lozada Unveils New Vida Lux Cosmetics Line

Evelyn Lozada has just unveiled her new Vida Lux lip gloss and makeup collection. Since announcing her possible departure from ‘Basketball Wives’, after season 5, the reality star is in the process of expanding her brand.

Lozada is not only a fashion and fitness contributor to Ok! Magazine and the Huffington Post, she’s also a Youth H2O and Pearlbrite spokesperson – endorsing the weight loss and dental products.

Now, it seems, Lozada has gone into the cosmetics business. Over the weekend, the reality star unveiled a few pieces of her Vida Lux collection. She shared some photos, with fans on her Instagram page, of some lip gloss and blush samples. Check out a sneak peek below.

“SNEAKPEEK: My new Vida Lux Cosmetics ‘Lux Lips’ glosses! Here is a sneak peek of my Diamond Collection with the sparkles and my fall Lux Lips Collection! Countdown ONE WEEK! YAY!!! #DiamondsAreAGirlsBestfriend #LuxLips #FunGlosses #Fall #MakeupAddict”

“S N E A K P E E K: My new @MyVidaLux Cosmetics BLUSH! #MakeUpAddict”

Smart business move for the budding fashionista. We wouldn’t be at all surprised if she also developed a clothing line.