Solange Knowles has just been announced as the new Art Director and Creative Consultant for PUMA — an athletics and sneaker wear brand.
Of the news Solange tweeted this afternoon, “SO excited to finally announce my new role & dream job as an Art Director & Creative Consultant for the iconic @PUMA”
She also shared this photo, with fans, accompanied by the following message…
“After years of art directing my own projects and visuals ( music videos, photo shoots, album artwork, web content ect)…..I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!! It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies. Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!”
Congratulations Solange!
3 Comments
Good for her! I would hate to be Beyoncé’s less good looking sister but Solange continues to make her way.
Congrats! Puma is a global market that does well over seas. I don’t know how well it will be received in the US, but I hope it increases its visibility among Americans.
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